Grammarly

What Is Grammarly?

Grammarly is an AI writing assistant that analyzes your text in real time to correct grammar, spelling, and punctuation, while providing clarity enhancements, tone adjustments, and originality checks. It embeds into browsers, desktop apps, and mobile keyboards to support seamless writing across emails, documents, code comments, social media, and more.

Pros and Cons

Pros

• Comprehensive correctness, clarity, engagement, and delivery suggestions.
• Generative AI helps draft, rewrite, and expand text with up to 2,000 prompts/month (Pro).
• Works in 500,000+ environments—no copying/pasting required.
• Plagiarism and AI-authorship detection for academic and professional integrity.
• Centralized analytics and style guides for teams (Business).

Cons

• Advanced AI and citation features gated behind Pro and Business tiers.
• Usage-based pricing can accumulate for high-volume users.
• Occasional “over-corrections” that may require manual review.
• Internet connection required for all but draft offline editing.

Who It’s For

• Professionals & Executives needing polished, brand-consistent communication.
• Students & Academics ensuring originality and proper citations.
• Content Creators & Marketers crafting engaging articles and social posts.
• Developers & Technical Writers improving code comments and documentation.
• Business Teams maintaining style guides and analyzing writing ROI.

Grammar & Spelling Checker

Real-time detection and correction of errors, from typos to complex punctuation issues. Offers basic checks in Free; advanced corrections (e.g., fragmented sentences) in paid tiers.

Clarity & Engagement Suggestions

Provides rewriting prompts and clarity-focused sentence rewrites to make prose concise and engaging. Highlights wordiness and suggests stronger vocabulary alternatives.

Tone Detector

Analyzes phrasing, punctuation, and word choice to label tone (e.g., formal, confident) and offers adjustments to align with intended voice.

Plagiarism Detector

Scans text against billions of web pages and academic papers to flag unoriginal content and ensure proper attribution (Pro & Business only).

Generative AI Writing & Rewrites

Draft outlines, expand ideas, and perform full-sentence rewrites with up to 2,000 AI prompts per month in Pro. Free tier offers 100 prompts.

Vocabulary Enhancement

Suggests precise word choices and variations in formality to elevate writing style and maintain reader engagement.

Fluency Improvements

Smoothes awkward phrasing and adjusts sentence flow for readability and natural tone.

Formatted Citations

Automatically generates APA, MLA, or Chicago citations for online sources without manual entry, via browser extension (Free & Pro).

Style Guide & Brand Tone

Business plans enable custom style guides, brand tone profiles, and org-wide glossaries to ensure consistent communication across teams.

Analytics & Insights

Dashboards display usage metrics, top issues, and ROI analytics to gauge writing improvements and adoption (Business via Analytics API).

Pricing

• Free: $0; basic grammar, spelling, tone detection, 100 AI prompts/month, browser/desktop/mobile support.
• Pro: $12/month (annual) or $30/month; 2,000 AI prompts, advanced suggestions (clarity, tone, formality), plagiarism, citation tools, customizable goals.
• Business: $15/member/month (annual) or $25/member/month; includes Pro features plus centralized admin, style guides, team analytics, SSO, user provisioning, and priority support.

Enterprise and API-only tiers available for large organizations with custom pricing and SLAs.

Verdict

Grammarly excels as an all-in-one writing platform, blending fundamental proofreading with powerful AI drafting and style management. Its unparalleled integration breadth and team features make it ideal for individuals and enterprises aiming for professional, consistent communication. Careful selection of Pro vs. Business plans ensures alignment with usage needs and budget constraints.