Typeform
Typeform
Create beautiful, conversational forms, surveys, and quizzes that drive up to 3× more responses with advanced logic, multimedia support, and AI insights.
Key Features
- Conversational Forms
- Logic Jumps
- Calculator Fields
- Custom Thank You Screens
- Question Groups
- Video & Image Support
- Branding Removal
- Custom Domains
- AI-Powered Form Generation
- Drop-off & Conversion Tracking
- Real-Time Notifications
- Response Piping
- Calculator
- Tooltip & Help Text
- Hidden Fields
- Calculator Fields
- Email Notifications
- Payment Collection (Stripe)
- Embedded Forms
- QR Codes
- Offline Mode
- AI Insights & Summaries
- Multi-Language Forms
- reCAPTCHA Protection
- Webhooks & API Access
- Analytics & Export
What is Typeform?
Typeform is a software-as-a-service platform for creating conversational, one-question-at-a-time forms, surveys, and quizzes that engage respondents and increase completion rates. Founded in 2012, Typeform serves over 150,000 brands—including Apple, Airbnb, Uber, and Nike—and processes over 500 million responses annually.
Pros and Cons
Pros:
- High engagement with conversational UX and multimedia support
- Advanced conditional logic (Logic Jumps) for personalized flows
- AI-powered question generation and insights
- Extensive integration ecosystem with 300+ tools
- Responsive design with seamless embedding and mobile apps
- Robust analytics including drop-off and conversion tracking
Cons:
- Free plan limited to 10 responses/month and branding constraints
- Higher cost per response compared to basic form builders
- Some advanced features (reCAPTCHA, multi-language) reserved for higher tiers
- Limited offline capabilities
Who It’s For
Typeform excels for marketing teams, product managers, and researchers seeking highly engaging data collection. It’s ideal for lead generation, customer feedback, event registration, and interactive quizzes. Organizations prioritizing brand experience and personalized respondent journeys will benefit most.
Core Feature Breakdowns
Conversational Forms
Forms present one question per screen in a chat-like interface, reducing cognitive load and improving completion rates by up to 3×.
Logic Jumps
Conditional branching that shows follow-up questions based on responses, enabling tailored respondent experiences and deeper insights.
AI-Powered Form Generation
Generate questions and flow automatically using natural language prompts, speeding up form creation and ensuring best-practice structures.
Multimedia Support
Embed images, GIFs, and videos within questions to enrich surveys and capture qualitative responses more effectively.
Calculator Fields
Perform real-time calculations within forms (e.g., price quotes, scores) without external tools.
Analytics & AI Insights
Built-in analytics dashboards track completion rates, drop-off points, and time-to-complete. AI surfaces trends and sentiment for open-ended responses.
Embedding & Distribution
Embed forms via code snippets, share via unique URLs, QR codes, or pop-ups. Custom domains and subdomains maintain brand consistency.
Pricing
(Typeform Core Plans, billed annually)
- Free: $0/month — 10 responses, unlimited forms, Typeform branding
- Basic: $25/month — 100 responses, 1 user, remove branding, custom domain
- Plus: $50/month — 1,000 responses, 3 users, drop-off rates, conversion tracking
- Business: $83/month — 10,000 responses, 5 users, priority support, live chat
- Enterprise: Custom — tailored response limits, SSO, HIPAA/GDPR compliance, dedicated manager
Verdict
Typeform’s conversational UX, advanced logic, and AI enhancements make it a standout for teams seeking engaging and insightful data collection. While its pricing and response limits may deter very small projects, the platform’s robust integrations and analytics justify the investment for organizations aiming to maximize response quality and brand experience.
Frequently Asked Questions about Typeform
What is Typeform?
Typeform is a software-as-a-service platform for creating conversational, one-question-at-a-time forms, surveys, and quizzes that engage respondents and increase completion rates. Founded in 2012, Typeform serves over 150,000 brands—including Apple, Airbnb, Uber, and Nike—and processes over 500 million responses annually.
Pros and Cons
Pros:
- High engagement with conversational UX and multimedia support
- Advanced conditional logic (Logic Jumps) for personalized flows
- AI-powered question generation and insights
- Extensive integration ecosystem with 300+ tools
- Responsive design with seamless embedding and mobile apps
- Robust analytics including drop-off and conversion tracking
Cons:
- Free plan limited to 10 responses/month and branding constraints
- Higher cost per response compared to basic form builders
- Some advanced features (reCAPTCHA, multi-language) reserved for higher tiers
- Limited offline capabilities
Who It’s For
Typeform excels for marketing teams, product managers, and researchers seeking highly engaging data collection. It’s ideal for lead generation, customer feedback, event registration, and interactive quizzes. Organizations prioritizing brand experience and personalized respondent journeys will benefit most.
Core Feature Breakdowns
Conversational Forms
Forms present one question per screen in a chat-like interface, reducing cognitive load and improving completion rates by up to 3×.
Logic Jumps
Conditional branching that shows follow-up questions based on responses, enabling tailored respondent experiences and deeper insights.
AI-Powered Form Generation
Generate questions and flow automatically using natural language prompts, speeding up form creation and ensuring best-practice structures.
Multimedia Support
Embed images, GIFs, and videos within questions to enrich surveys and capture qualitative responses more effectively.
Calculator Fields
Perform real-time calculations within forms (e.g., price quotes, scores) without external tools.
Analytics & AI Insights
Built-in analytics dashboards track completion rates, drop-off points, and time-to-complete. AI surfaces trends and sentiment for open-ended responses.
Embedding & Distribution
Embed forms via code snippets, share via unique URLs, QR codes, or pop-ups. Custom domains and subdomains maintain brand consistency.
Pricing
(Typeform Core Plans, billed annually)
- Free: $0/month — 10 responses, unlimited forms, Typeform branding
- Basic: $25/month — 100 responses, 1 user, remove branding, custom domain
- Plus: $50/month — 1,000 responses, 3 users, drop-off rates, conversion tracking
- Business: $83/month — 10,000 responses, 5 users, priority support, live chat
- Enterprise: Custom — tailored response limits, SSO, HIPAA/GDPR compliance, dedicated manager
Verdict
Typeform’s conversational UX, advanced logic, and AI enhancements make it a standout for teams seeking engaging and insightful data collection. While its pricing and response limits may deter very small projects, the platform’s robust integrations and analytics justify the investment for organizations aiming to maximize response quality and brand experience.