GoToWebinar

What Is GoToWebinar?

GoToWebinar is a cloud-based webinar and virtual event solution designed for marketing, training, and corporate communications. Part of the GoTo suite, it empowers organizations to schedule single or multi-session events, manage registrants, engage audiences in real time, and analyze performance—all from desktop or mobile apps.

Pros and Cons

Pros

• Robust registration customization and source tracking
• Automated confirmation, reminder, and follow-up emails
• Interactive engagement: polls, Q&A, handouts, breakout rooms
• On-demand sharing via GoToStage for extended reach
• Advanced analytics: attendance, engagement metrics, ROI insights
• Secure platform with encryption and compliance

Cons

• Learning curve for first-time users
• Limited offline capabilities
• Add-on costs for higher-capacity and advanced features

Who It’s For

GoToWebinar suits marketing teams, educators, trainers, and enterprises seeking a scalable, interactive webinar solution with deep customization, analytics, and integrations.

Scheduling & Registration

Create branded registration pages, collect attendee data, and track link performance. Automate confirmation and reminder emails, and accept payments via Stripe or RevStream for paid events.

Automated Emails

Streamline communication with customizable, scheduled emails for confirmations, reminders, and follow-ups—reducing manual outreach and boosting attendance.

Interactive Polls & Q&A

Engage attendees with live polls, surveys, and moderated Q&A. Collect feedback and questions in real time to keep sessions dynamic and measure audience sentiment.

Custom Branding

Apply your logo, colors, and custom URL to registration pages, emails, event pages, and certificates—reinforcing brand consistency throughout the attendee journey.

On-Demand Recording (GoToStage)

Automatically record sessions and publish to GoToStage, the on-demand webinar library. Extend your content’s lifespan and reach new audiences long after the live event.

Analytics & Reporting

Access detailed reports on registrations, attendance, engagement, and performance. Export attendee profiles, engagement scores, and conversion analytics to refine future webinars.

Breakout Rooms

Facilitate small-group collaboration within large webinars by splitting attendees into breakout sessions—ideal for workshops and interactive training.

AI Meeting Summaries

Leverage AI to generate concise summaries of recorded sessions—capturing key topics, decisions, and action items for easy sharing and follow-up.

Handouts & Certificates

Upload up to 15 handouts per session and award certificates of completion—enhancing training experiences and providing tangible value to attendees.

Payment Collection

Monetize webinars by collecting registration fees directly through GoToWebinar or via Stripe—simplifying paid event logistics.

Pricing

• Lite: $59/organizer/mo (250 attendees).
• Standard: $129/organizer/mo (500 attendees).
• Pro: $249/organizer/mo (1,000 attendees).
• Enterprise: $499/organizer/mo (3,000 attendees).

All plans billed annually; GoTo Meeting license included; add-ons available (AI summaries, advanced streaming).

Verdict

GoToWebinar stands out for its blend of comprehensive registration tools, rich engagement features, on-demand content distribution, and deep analytics. While it entails a learning curve and tiered pricing, its scalability, security, and integration ecosystem make it a top choice for organizations seeking professional webinar and virtual event capabilities.