Kit (formerly ConvertKit)
Kit (formerly ConvertKit)
Kit, formerly ConvertKit, is an email-first OS for creators, offering unlimited landing pages, visual automations, email sequences, commerce features, and rich integrations to build and monetize audiences.
Key Features
- Landing Pages & Forms
- Broadcast Emails
- Email Sequences
- Visual Automations
- Subscriber Tagging & Segmentation
- Digital Products & Paid Newsletters
- Resend to Unopens
- A/B Subject Testing
- Commerce Analytics
- Kit Recommendations
What Is ConvertKit?
ConvertKit is a cloud-based, email-centric platform launched in 2013 for creators seeking a simple yet powerful way to engage subscribers, automate workflows, and sell digital offerings. It combines customizable landing pages, forms, newsletters, and commerce features into one integrated system, eliminating the need for multiple tools.
Pros and Cons
Pros
- Intuitive form and landing-page builder with mobile-responsive templates
- Visual automation builder simplifies multi-step funnels
- Unlimited broadcasts and sequences even on free tier
- Native commerce for digital products and paid newsletters
- Advanced segmentation via tags and segments
- A/B testing and resend-to-unopens boost engagement
- seamless migration service for new users
Cons
- Pricing scales steeply with large subscriber lists
- Limited design customization compared to dedicated page builders
- Commerce fees (3.5% + $0.30 per transaction) apply
- No built-in A/B testing for forms
Who It’s For
Ideal for online creators-bloggers, podcasters, authors, course instructors-who need an all-in-one email solution to grow their lists, nurture subscribers with automated funnels, and monetize via digital products or paid newsletters.
Landing Pages & Forms
Create unlimited landing pages and embeddable forms using responsive, customizable templates. Track conversion rates and capture subscriber data without external tools.
Broadcast Emails
Send one-off newsletters to segments or entire lists. Preview across devices, schedule sends, run A/B subject-line tests on the first 30% of recipients, and resend to non-openers to maximize reach.
Email Sequences
Automate drip campaigns with timed intervals between emails. Build welcome sequences, product funnels, and onboarding workflows. Track performance to optimize timing and content.
Visual Automations
Design multi-step workflows with a drag-and-drop builder. Trigger actions-email sends, tags, segment adds-based on subscriber behavior, purchases, or custom events.
Subscriber Tagging & Segmentation
Tag subscribers automatically via form actions, link clicks, or purchases. Create dynamic segments to send highly targeted content based on engagement, interests, or referral sources.
Digital Products & Paid Newsletters
Sell ebooks, courses, and subscriptions directly. Offer free or paid newsletters, tip jars, and virtual products. Manage payments via Stripe or PayPal and view revenue analytics.
Resend to Unopens & A/B Testing
Boost open rates by splitting subject-line tests on the first 30% of sends, then automatically applying the winner. Resend campaigns to non-openers with a new subject to recapture attention.
Commerce Analytics
Monitor sales, revenue, and subscription metrics in real time. Analyze product performance, conversion rates, and subscriber lifetime value to refine offers and pricing.
Kit Recommendations
Leverage native audience recommendations (free and paid) to cross-promote creators’ newsletters, growing lists through curated referrals.
Pricing
- Free (Newsletter): $0/mo; up to 10,000 subscribers; 1 visual automation; 1 email sequence; Kit branding; community support.
- Creator: $29/mo (annual billed) for up to 1,000 subscribers; unlimited automations/sequences; 2 users; remove branding; live chat & email support.
- Creator Pro: $59/mo (annual billed) for up to 1,000 subscribers; unlimited users; advanced reporting; priority support; Facebook custom audiences; referral system.
Paid plans scale with subscriber count; migration service included for paid tiers.
Verdict
ConvertKit stands out as the go-to email platform for creators, combining ease of use with powerful automation and commerce capabilities. While pricing rises with list size, its seamless integrations, robust feature set, and creator-focused tools deliver exceptional value for monetizing and nurturing audiences.
Frequently Asked Questions about Kit (formerly ConvertKit)
What Is ConvertKit?
ConvertKit is a cloud-based, email-centric platform launched in 2013 for creators seeking a simple yet powerful way to engage subscribers, automate workflows, and sell digital offerings. It combines customizable landing pages, forms, newsletters, and commerce features into one integrated system, eliminating the need for multiple tools.
Pros and Cons
Pros
- Intuitive form and landing-page builder with mobile-responsive templates
- Visual automation builder simplifies multi-step funnels
- Unlimited broadcasts and sequences even on free tier
- Native commerce for digital products and paid newsletters
- Advanced segmentation via tags and segments
- A/B testing and resend-to-unopens boost engagement
- seamless migration service for new users
Cons
- Pricing scales steeply with large subscriber lists
- Limited design customization compared to dedicated page builders
- Commerce fees (3.5% + $0.30 per transaction) apply
- No built-in A/B testing for forms
Who It’s For
Ideal for online creators-bloggers, podcasters, authors, course instructors-who need an all-in-one email solution to grow their lists, nurture subscribers with automated funnels, and monetize via digital products or paid newsletters.
Landing Pages & Forms
Create unlimited landing pages and embeddable forms using responsive, customizable templates. Track conversion rates and capture subscriber data without external tools.
Broadcast Emails
Send one-off newsletters to segments or entire lists. Preview across devices, schedule sends, run A/B subject-line tests on the first 30% of recipients, and resend to non-openers to maximize reach.
Email Sequences
Automate drip campaigns with timed intervals between emails. Build welcome sequences, product funnels, and onboarding workflows. Track performance to optimize timing and content.
Visual Automations
Design multi-step workflows with a drag-and-drop builder. Trigger actions-email sends, tags, segment adds-based on subscriber behavior, purchases, or custom events.
Subscriber Tagging & Segmentation
Tag subscribers automatically via form actions, link clicks, or purchases. Create dynamic segments to send highly targeted content based on engagement, interests, or referral sources.
Digital Products & Paid Newsletters
Sell ebooks, courses, and subscriptions directly. Offer free or paid newsletters, tip jars, and virtual products. Manage payments via Stripe or PayPal and view revenue analytics.
Resend to Unopens & A/B Testing
Boost open rates by splitting subject-line tests on the first 30% of sends, then automatically applying the winner. Resend campaigns to non-openers with a new subject to recapture attention.
Commerce Analytics
Monitor sales, revenue, and subscription metrics in real time. Analyze product performance, conversion rates, and subscriber lifetime value to refine offers and pricing.
Kit Recommendations
Leverage native audience recommendations (free and paid) to cross-promote creators’ newsletters, growing lists through curated referrals.
Pricing
- Free (Newsletter): $0/mo; up to 10,000 subscribers; 1 visual automation; 1 email sequence; Kit branding; community support.
- Creator: $29/mo (annual billed) for up to 1,000 subscribers; unlimited automations/sequences; 2 users; remove branding; live chat & email support.
- Creator Pro: $59/mo (annual billed) for up to 1,000 subscribers; unlimited users; advanced reporting; priority support; Facebook custom audiences; referral system.
Paid plans scale with subscriber count; migration service included for paid tiers.
Verdict
ConvertKit stands out as the go-to email platform for creators, combining ease of use with powerful automation and commerce capabilities. While pricing rises with list size, its seamless integrations, robust feature set, and creator-focused tools deliver exceptional value for monetizing and nurturing audiences.